A$AP Rocky To Be The New Face Of Under Armor
Rapper A$AP Rocky is reportedly set to become the latest face of apparel brand Under Armor.
The hip-hop star is said to have inked a deal to front the company’s lifestyle division, although the news has yet to be confirmed by bosses at the Baltimore, Maryland-based footwear and clothing company.
It’s not the “Fashion Killa” MC’s first fashion hook-up. A$AP Rocky has previously created two of his own capsule collections – Guess Originals X A$AP Rocky, plus a line for Adidas Originals. He was also the face of Dior’s 2016 Fall/Winter campaign.
Under Armor officials are no doubt hoping the rapper’s social media followers – 6.3 million on Instagram and 1.63 million on Twitter – will help to revive the brand’s popularity, after shares in the firm dropped seven percent in the last year, according to a sales report released last week
If the news is confirmed, A$AP Rocky will join fellow brand ambassadors Dwayne Johnson and basketball star Stephen Curry.