Ben Atkinson
Benjamin Atkinson is a sneaker content writer at HotNewHipHop, where he has been covering the latest sneaker releases and industry news since 2023. With a deep understanding of the sneaker market, Ben regularly reports on exclusive sneaker drops, collaborations, and trends shaping the footwear world. From covering the return of top Nike releases to writing about Travis Scott's famous Air Jordan collaboration, Ben delivers in-depth content for the sneakerhead community. He also brings valuable insights from his former sneaker reselling business, Midwest Soles, which sharpens his expertise on the market. Sneakers The Air Jordan 12 "Soft Blue" is expected in 2027, mixing black, blue, and orange in a colorway tied to Michael Jordan's Wizards era.
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Ben Atkinson August 30, 2026 Sneakers MoMA and Jordan Brand are teaming up for the first time, with three Air Jordan 1 High OG colorways set to release Spring 2027.
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Ben Atkinson August 30, 2026 Streetwear Yeezy and Mowalola's new "Kitty Panty" and "Kitty Short" collection releases September, continuing their partnership.
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Ben Atkinson August 30, 2026 Sports Tyler Reddick debuted an Air Jordan 9 "Space Jam"-inspired look on his Toyota, continuing 23XI Racing's Jordan Brand tie-ins.
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Ben Atkinson August 30, 2026 Sneakers Steph Curry's Li-Ning PE collection drops in limited quantities during his September China tour, featuring 4 Way of Wade 12 colorways.
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Ben Atkinson August 30, 2026 Sneakers The Air Jordan 11 "Green Screen" release date was moved up to November 14th, landing one day before Space Jam's 30th anniversary.
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Ben Atkinson August 29, 2026 Sneakers The Air Jordan 8 "Chrome" is back at Foot Locker for $215, marking its first retro release in over a decade in black and light grey.
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Ben Atkinson August 29, 2026 Sneakers From Sheryl Swoopes' history-making 1995 debut to the Air Jordan 1 that started it all, here are the 10 most iconic Nike signature shoes.
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Ben Atkinson August 28, 2026 Sneakers Foot Locker's Back-to-School Sale is live with up to 30% off. Here are our top 4 picks to gear up for the new semester in style.
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Ben Atkinson August 27, 2026 Streetwear Westside Gunn calls out Off-White's Costco hoodie moment on his new track "ZILLA," saying Virgil Abloh is rolling in his grave over it.
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Ben Atkinson August 27, 2026 Streetwear Authentic Brands Group has just acquired a 51% stake in Drake's OVO brand, allowing Drake to control creative direction.
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Ben Atkinson August 27, 2026 Sneakers The Air Jordan 41 "University Red" gets its first official photos, releasing soon with aloaded ZoomX and Zoom Air setup.
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Ben Atkinson August 27, 2026 Sneakers The Japan-exclusive Air Jordan 12 "Sumo" has officially received Nike provided images and the pair looks sleek.
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Ben Atkinson August 26, 2026 Sneakers A red sample of Teyana Taylor's Air Jordan 3 "Concrete Rose" surfaced, offering a bolder take on her original design.
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Ben Atkinson August 26, 2026 Sneakers Supreme's Nike Air Max 2001 "Air Ecstasy" drops August 27th in 3 colors, reviving a forgotten shoe from Nike's Alpha Project era.
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Ben Atkinson August 26, 2026 Sneakers he G-Unit G6 just sold out in two hours. Here's the full story of how 50 Cent's Reebok deal helped change hip-hop sneaker culture forever.
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Ben Atkinson August 25, 2026 Sneakers Playboi Carti was seen laced up in the Air Jordan 6 "Infrared" during his Dublin performance on The Weeknd's tour.
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Ben Atkinson August 25, 2026 Uncategorized Gunna joins Under Armour as global ambassador and P-Star creative director, building on past campaigns and his own fitness initiatives.
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Ben Atkinson August 25, 2026
Sneakers The Air Jordan 12 “Soft Blue” Inspired By Jordan's Wizards Era The Air Jordan 12 "Soft Blue" is expected in 2027, mixing black, blue, and orange in a colorway tied to Michael Jordan's Wizards era.
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Ben Atkinson 
Sneakers MoMA x Air Jordan 1 Collection Confirmed For Spring 2027 MoMA and Jordan Brand are teaming up for the first time, with three Air Jordan 1 High OG colorways set to release Spring 2027.
By
Ben Atkinson 
Streetwear Yeezy x Mowalola Reveals New "Kitty" Underwear Collection Yeezy and Mowalola's new "Kitty Panty" and "Kitty Short" collection releases September, continuing their partnership.
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Ben Atkinson 
Sports Tyler Reddick Debuts "Space Jam" Paint Scheme At Daytona Tyler Reddick debuted an Air Jordan 9 "Space Jam"-inspired look on his Toyota, continuing 23XI Racing's Jordan Brand tie-ins.
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Ben Atkinson 
Sneakers Steph Curry's First Li-Ning Sneakers Drop During His China Tour Steph Curry's Li-Ning PE collection drops in limited quantities during his September China tour, featuring 4 Way of Wade 12 colorways.
By
Ben Atkinson 
Sneakers Air Jordan 11 "Green Screen" Release Date Just Got Moved Up The Air Jordan 11 "Green Screen" release date was moved up to November 14th, landing one day before Space Jam's 30th anniversary.
By
Ben Atkinson 
Sneakers Air Jordan 8 "Chrome" Returns After Over A Decade Away The Air Jordan 8 "Chrome" is back at Foot Locker for $215, marking its first retro release in over a decade in black and light grey.
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Ben Atkinson 
Sneakers The 10 Most Iconic Nike Signature Shoes Of All Time From Sheryl Swoopes' history-making 1995 debut to the Air Jordan 1 that started it all, here are the 10 most iconic Nike signature shoes.
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Ben Atkinson 
Sneakers Foot Locker is Having Their Back-To-School Sale: Here Are Our Picks Foot Locker's Back-to-School Sale is live with up to 30% off. Here are our top 4 picks to gear up for the new semester in style.
By
Ben Atkinson 
Streetwear Westside Gunn Says Virgil Abloh Is "Rolling in His Grave" Over Off-White Westside Gunn calls out Off-White's Costco hoodie moment on his new track "ZILLA," saying Virgil Abloh is rolling in his grave over it.
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Ben Atkinson 
Streetwear Drake Speaks Out As Authentic Brands Group Buys Majority Stake In OVO Brand Authentic Brands Group has just acquired a 51% stake in Drake's OVO brand, allowing Drake to control creative direction.
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Ben Atkinson 
Sneakers New Air Jordan 41 "University Red" Gets First Official Photos The Air Jordan 41 "University Red" gets its first official photos, releasing soon with aloaded ZoomX and Zoom Air setup.
By
Ben Atkinson 
Sneakers Air Jordan 12 "Sumo" Official Images Unveiled The Japan-exclusive Air Jordan 12 "Sumo" has officially received Nike provided images and the pair looks sleek.
By
Ben Atkinson 
Sneakers Teyana Taylor's Air Jordan 3 "Concrete Rose" Surfaces New Sample A red sample of Teyana Taylor's Air Jordan 3 "Concrete Rose" surfaced, offering a bolder take on her original design.
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Ben Atkinson 
Sneakers Supreme x Nike Air Max 2001 "Air Ecstasy" Drops This Week Supreme's Nike Air Max 2001 "Air Ecstasy" drops August 27th in 3 colors, reviving a forgotten shoe from Nike's Alpha Project era.
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Ben Atkinson 
Sneakers How 50 Cent's Reebok Deal Changed Hip-Hop Sneaker Culture Forever he G-Unit G6 just sold out in two hours. Here's the full story of how 50 Cent's Reebok deal helped change hip-hop sneaker culture forever.
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Ben Atkinson 
Sneakers Playboi Carti Wears Air Jordan 6 "Infrared" On Stage In Dublin Playboi Carti was seen laced up in the Air Jordan 6 "Infrared" during his Dublin performance on The Weeknd's tour.
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Ben Atkinson 
Uncategorized Gunna Joins Under Armour As Global Ambassador And P-Star Director Gunna joins Under Armour as global ambassador and P-Star creative director, building on past campaigns and his own fitness initiatives.
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Ben Atkinson